Joel Friedman: A Hurricane Hero

When Marshall, NC suffered unimaginable flooding, Joel Friedman didn’t let it stop him from continuing to serve his community. As the owner of Zuma Café, Joel has always been the heart of his town—a place where people come together for coffee, food, and camaraderie. When the storm damaged his café, Joel quickly adapted, setting up a food truck with outdoor seating to offer hot drinks, meals, and the warmth of Zuma’s hospitality. His determination to re-open the original Zuma Café in the spring will once again provide a much-needed gathering space for his neighbors.

Joel's resilience and dedication to his community make him a true Hurricane Hero. We are proud to honor him as part of our Appalachian Phoenix production, which celebrates the strength and spirit of Western North Carolina in the wake of Hurricane Helene.