Samantha Long: A Hurricane Hero

In the midst of chaos, Sam Long became a beacon of clarity and support. Living in West Asheville, she and her family were cut off with no power, water, or cell service. After several tense days, she saw a gap in communication and took action—becoming the community’s lifeline.

As the marketing director for French Broad River Brewery, Sam witnessed firsthand the immense damage to the brewery’s production facility and tasting room. With the brewery in ruins, she turned to social media to share crucial updates and connect people with resources. Her straightforward, easy-to-read posts became a vital source of guidance, calming anxious locals and linking those in need with those who could help.

Sam’s dedication to her community, her calm in the face of crisis, and her ability to organize and share critical information is why we’re proud to honor her as one of our Hurricane Heroes. Her actions proved that sometimes, the seemingly smallest gestures—like an informative post—can make the biggest difference.